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Powered by Apple Inc.'s strong earnings, the S&P 500 index was lifted higher at the open. Registering the day's high at 2825.83 led by Technology and Financial stocks, the index reversed gains as investors remained cautious ahead of the closely watched FOMC (Federal Open Market Committee) statement release. Sentiment was further dampened on renewed trade tensions following news that the Trump administration plans to increase tariffs on Chinese goods valuing to $200 billion to 25% from the previously announced 10%. The index fell sharply alongside the FOMC statement release, registering the day's low at 2805.85 as the Federal Reserve signaled another imminent rate hike. Paring some of the losses as investors digested the Fed announcement, the index closed off session lows at 2813.36, down a slight 2.93 points and losing 0.10% over previous session's close. Energy sector led the day's declines, losing 1.33% in today's session. Oil prices remained vo...

How a simple article made me become a partner of a great global brand. When talking about digital marketing, whether in BtoB or BtoC, one comes quickly to speak Content Marketing and  Inbound  Marketing. Content / Inbound: what that is? Simply put, these are marketing approaches that are to try to make visible and to gain the interest of target populations by content rather than buy. It is a change of approach where instead of advertising on radio or television, display, the mailing or telemarketing; let's just work on the site SEO, writing articles blogs, use social networks (particularly via the image: it is called the  Picture  Marketing) or video. The idea is to look on the Internet where people you want to touch, listen and analyze what are their expectations, needs and then create enough content relevant to interest. This content can be informative, educational, offbeat, analytical, humorous ... It can take different forms: te...

AIG : Maurice Greenberg's piece in today's  Wall Street Journal  nearly provoked an attack of apoplexy. I'm not sure if I've read such a slanted, self-serving editorial in a long, long time. I'm pretty shocked that the  WSJ  would publish such pandering drivel. Be that as it may, we all know that the Big Mo controls gobs of AIG shares both directly and through his management of CV Starr, so let's just say that we know where he is coming from. When he starts out with the bailout-inconsistency argument, he kind of had my ear. But when he went on to praise the Citigroup package while chastizing the AIG deal, I couldn't help but call bull$hit. To date, the government has shown everything but a consistent approach. It didn't give assistance to Lehman Brothers. But it did push for a much-publicized and now abandoned plan to purchase troubled assets. The government also pushed for a punitive program for American International Group (AIG) that benefits onl...

The volatility that we recently experienced in the market is very troubling to some investors. Unfortunately, those investors who hit the panic button and sold off are recognizing large losses in their portfolios only to turn to investments that are perceived as safer places to invest. The fact of the matter is that we invest our money to earn long-term rates of return that will exceed the rate of inflation and help us preserve our purchasing power. Historically, cash has been the worst place to invest over the long term. Losing Investment Capital in a Volatile Market According to Fidelity Investments, investors who sold their 401(k) holdings while the market was crashing between October 2017 and March 2018, and then stayed on the sidelines, have only seen their account values increase by about 2%, including contributions, through June of 2019. This compares with those who held on and saw account balances bounce back by around 50%. During periods of extreme volatility, wealth...

Many people enter a job market right after school and jump right into life feet first. Money comes in from a job, then goes right out to liabilities, food, entertainment... all necessities and pleasures in life. This is often called being stuck in a "rat race". Every month is the same thing... money comes in, money goes out. Once you're stuck in it, it's very difficult to get out. But not impossible. Now, money you make in your job is dependent on your ability to perform a task or function and amount of time put into that task or function. Essentially, it is trading time for money utilizing a learned skill. But this can't possibly go on forever, can it? What happens when you get too old to perform these same tasks required for a job? Unfortunately, for some people it goes on for a very long time. And when people who don't invest in things that will bring in income whether they work or not can't work any more, they don't have anything to help ...

Saving for your child's higher education is one of the most important investments you can make for their future. To make saving for college easier, the Qualified Tuition Program or the 529 plan was established. The 529 plan is a federal-income-tax-free savings plan to be used exclusively for qualified educational expenses. Research shows that a college education can lead to increased income and better job prospects. Unfortunately, the rising cost of tuition has become a budgetary issue for many families. Tuition prices have jumped so much that if you want your child to graduate from college debt-free (or close to it) you better start saving now. The benefit of subsidizing college with a 529 account are varied. Below are a few reasons worth considering: College is expensive. The earlier you start saving, the more time you have for your savings to work for you. Even saving small amounts will eventually gain larger dividends down the road. Cover more than tuition. A 529 ...

While both Android and iOS mobile apps are equally powerful in making a business globally visible to the audience, it is an iOS that can give you more benefits, if you think of long-term. As per Statista reports, the world accounts for more number of Android users apps (nearly 2.5 million) than iOS apps (which is approximately 2 million). So, eventually, for the appreneurs and marketers, Apple's App store comes second after Google's Play Store in terms of popularity. Businesses that want to fetch a vast user base, an Android app is a perfect choice. But, if you want your app to not only seek the right users but also offer hem quality experience, then an iOS app is the thing for you. Here we have further discussed for you several factors to help you better understand why investing in an iOS app is better for your business. The brand name says it all One prominent reason to put an iOS app at the forefront of your business is its unique 'brand identity'. For year...